Your top 10% of products earn 73% of your revenue.
Is Google bidding on them like it knows that?
DukesMatrix scores every SKU 0–100, paces your monthly budget, and prices every product to the live market — so the answer becomes yes.
No credit card required. Connected in 5 minutes.
Trusted by leading Australian e-commerce brands
Plan your budget.
Defend it every day.
DukesMatrix doesn't just score products. It plans your Google Ads budget month-by-month, spots when you're capped or saturating, and applies the right move to your account in one click.
One screen. Three moves. One click each.
Every morning, DukesMatrix surfaces the highest-impact budget moves across your portfolio — ranked, deduplicated, and profit-aware. No more spreadsheets, no more guessing what's losing impression share or saturating.
- ✓Capped campaigns surfaced first — using Google's Lost IS (Budget) signal, not heuristic estimates.
- ✓POAS-aware rebalancer — accounts for per-campaign margin, so we never raise a break-even campaign.
- ✓Apply writes to Google Ads — not a TODO list. A real campaign_budget mutation, with audit log.
- ✓Headroom-aware — uses Google's own saturation simulation data so we don't pump budget into campaigns that can't absorb it.
Defend the budget you set
Track daily pacing vs. plan. Spot cost spikes, dips, and operator changes the moment they happen — with lag-adjusted ROAS so recent days aren't unfairly punished.
A flighting plan, not a flat number
Daily budget recommendations for every day of next month — built from your account's day-of-week pattern and stacked with major and minor promo events.
A year of seasonality, modelled
Look ahead 12 months — projected monthly spend incorporating your growth target, brand seasonality, and the major dates you know are coming (BFCM, EOFY, holidays).
Every price, benchmarked.
Every gap, quantified.
Most stores can tell you who's cheapest. They can't tell you what closing the gap actually costs in margin. DukesMatrix benchmarks every SKU against the live market, projects the revenue lift, and shows you exactly how much margin every discount will consume.
| Product | Your Price | vs. Market | Margin (now → after) | 28-Day Impact | Rec. |
|---|---|---|---|---|---|
| Espresso Machine, Dual Boiler | $1,299 | +$140 (+12%) | 38%→30% | +$8,420 | ↓ Lower |
| Yoga Mat, Cork & Rubber | $89 | −$11 (−12%) | 54%→59% | +$3,180 | ↑ Raise |
| Stand Mixer, 5.5L Pro | $749 | Match | 41% | — | → Hold |
| Trail Running Shoes, GTX | $189 | +$22 (+13%) | 32%→23% | +$2,640 | ↓ Lower |
| Robot Vacuum, Self-Empty | $899 | +$60 (+7%) | 45%→41% | +$1,910 | ↓ Lower |
Eight integrated systems.
One unified score. One coordinated budget.
Every capability feeds into product scoring and budget pacing — so the right products get the right budget at the right moment, automatically.
Your catalogue automatically classified into tiers using a dynamic BCG Matrix, so Google bids on facts, not guesses.
Contenders · Cash Cows · Stars · Dogs · Zombies
Every product benchmarked against the live market. Price-elasticity models project the 28-day revenue impact of closing the gap — with lower / raise / hold recommendations ranked by opportunity size.
Live benchmarks · Elasticity-modelled revenue impact
Per-campaign gross-profit data, sourced directly from Google Ads, so a 6x ROAS on a 10% margin loses to a 4x ROAS on a 60% margin.
Per-campaign margin · POAS bidding mode
We optimise budget and tROAS together, across your whole portfolio, against the strategy you choose: Max Revenue, Balanced, or Max ROAS.
Budget + tROAS together · Gravity tuned per tier
Statistical low-sample correction so a single lucky day doesn't dump a Cash Cow product into the Dogs tier — essential for catalogues with thousands of SKUs.
Threshold or Bayesian mode · Configurable weighting
Daily, monthly, and yearly budget planning. The rebalancer surfaces concrete "shift $X from A to B" moves — POAS-aware, with one-click apply.
This / Next / 12-month tabs · Audit log
Reads Google's own campaign-budget simulation data to find your saturation "knee" — never raise a campaign past the point where extra dollars stop earning.
Marginal ROAS curves · Lost IS (Budget) · Headroom ceiling
No exports, no copy-paste. Apply buttons write directly to Google Ads' campaign_budget API — with shared-budget warnings and a full immutable audit log.
Direct API writes · Audit trail · Shared-budget safety
Five tiers. Infinite precision.
Every product lands in exactly one tier based on its score. Plus specialised strategies for New Products, Trending, On Sale, and Price Drop.
Your profit engines. High ROAS, high volume. Fund these fully.
High ROAS, lower volume. Hidden gems worth scaling.
Profitable and ready to grow. Increase budget carefully.
Below breakeven ROAS. Reduce spend or fix the feed.
Forgotten by Google. Get them discovered and give them budget to reveal their true performance.
Plus: specialised strategies. Each gets its own dedicated campaign.
Get new products in front of customers faster by segmenting them into their own specialised campaign.
Products displaying a Sale badge in Google Shopping. Leverage the visual prominence with dedicated budget.
Products accelerating in sales and visibility. Capitalise on momentum with increased exposure before it fades.
Price decreases that don't yet qualify for a Sale badge. Capture value-conscious shoppers at the right moment.
Not just another feed management tool.
DataFeedWatch, Feedonomics, and GoDataFeed are excellent at keeping your feed healthy. DukesMatrix does something different: we make your products profitable.
What DukesMatrix gives you that feed tools don't
- ✅Performance optimisation, not just operational health
- ✅AI-scored, automated Custom Labels — no manual rules
- ✅Bivariate budget + tROAS guidance per tier
- ✅Per-SKU price competitiveness benchmarks
- ✅Margin awareness + POAS mode
- ✅0–100 product scoring, updated daily
- ✅Cloud-scheduled daily auto-sync
| Feature | Feed Management Tools | DukesMatrix |
|---|---|---|
| Primary purpose | Operational health | Performance optimisation |
| Outcome | Products in the feed | Products that are profitable |
| Custom Labels | Manual or rule-based | AI-scored, automated |
| Budget guidance | ❌ | ✅ Bivariate tROAS + budget |
| Price competitiveness | ❌ | ✅ Per-SKU benchmarks |
| Margin awareness | ❌ | ✅ POAS mode |
| Product scoring | ❌ | ✅ 0–100 per product |
| Daily auto-sync | Varies | ✅ Cloud-scheduled |
Three steps. Measurable results.
Link your Google Ads and Merchant Center via OAuth. No code, no spreadsheets. Takes under 5 minutes.
Every product is analysed: ROAS, conversion rate, margin, price competitiveness. A 0–100 score is assigned automatically. Daily.
Custom Labels push to Merchant Center. tROAS and budget are adjusted per tier. Google gets the signal and responds.
Ready to score every product —
and pace every dollar?
Connect your Google Ads and Merchant Center in under 5 minutes. Your first month is completely free.
Or send us a message
Trusted by leading Australian e-commerce brands