Six systems. One score.
Every product ranked.
Every capability feeds into a single 0–100 product score so the right products get the right budget, automatically.
Everything PMax was missing.
Six integrated capabilities that work together to turn your product data into a compounding performance advantage.
Automatically classify your entire product catalogue into Cash Cows, Stars, Contenders, Dogs, and Zombies based on real ROAS and conversion data.
- ✓Data-driven per-SKU classification
- ✓Dynamic re-segmentation on every sync
- ✓Configurable thresholds per account
- ✓Export segments for external analysis
Push BCG segments directly to Google Merchant Center as Custom Labels — no manual uploads, no spreadsheets.
- ✓Writes to Custom Labels 0–4
- ✓Configurable injection schedule
- ✓Full audit log of every change
- ✓Real-time updates as products move tiers
Every product benchmarked against competitor pricing using Google's market data. Cheaper products get aggressive bids. Overpriced ones get suppressed.
- ✓Live pricing signals per SKU
- ✓Cheaper products → aggressive bids
- ✓Expensive products → suppressed spend
- ✓Feeds directly into the scoring engine
Most tools adjust budgets or tROAS. We optimise both simultaneously across your entire portfolio against a strategy you choose.
- ✓Max Revenue, Balanced, or Max ROAS modes
- ✓Gravity tuned per campaign tier
- ✓Portfolio constraints prevent over-allocation
- ✓Daily automated adjustments
ROAS alone doesn't tell you if you're profitable. DukesMatrix factors in your product margins so you optimise for profit, not just revenue.
- ✓Gross margin signals per SKU
- ✓POAS (Profit on Ad Spend) mode
- ✓Margin data from Shopify or manual upload
- ✓Profit-first bidding decisions
Always-on tracking across every campaign segment. Catch drops before they hurt and spot opportunities before competitors do.
- ✓ROAS, spend, conv. value per segment
- ✓Automated alerts for anomalies
- ✓Weekly digest to your inbox
- ✓Historical trend views
Five tiers. Infinite precision.
Every product lands in exactly one tier based on its 0–100 score.
Your profit engines. Fund these fully.
High ROAS, hidden gems. Scale carefully.
Profitable and growing. Increase budget.
Below breakeven. Reduce or fix the feed.
Zero impressions. Suppress from PMax.
Ready to score your catalogue?
Connect your Google Ads and Merchant Center in under 5 minutes. First month free.